임페리얼 IMPERIAL marketing SWOT,STP,4P전술analysis (영문report)
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임페리얼 IMPERIAL 마케팅 SWOT,STP,4P전략분석 (영문레포트) , 임페리얼 IMPERIAL 마케팅 SWOT,STP,4P전략분석 (영문레포트)경영경제레포트 , 임페리얼 IMPERIAL 마케팅 SWOT STP P전략 영문레포트
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임페리얼 IMPERIAL marketing SWOT,STP,4P전술analysis (영문report)
임페리얼 IMPERIAL marketing SWOT,STP,4P전술analysis (영문report)
레포트/경영경제
Table of Contents
Introduction
Background
Chronology
Business Environment Analysis
Internal Analysis
External Analysis
STP strategy
Segmentation
Targeting
Positioning
SWOT
Strength
Weakness
Opportunity
Threat
4Ps
Product
Price
Place (distribution
Promotion
Evaluation
Survey
Interview
I. Introduction
A. Background
Imperial is one of the most famous whiskies in Korea Since its first appearance into the domestic whisky market in 1994, Imperial has been constantly receiving love from its consumers for the past 18 years. It has pursued luxury brand and high price policy beyond the high quality. Imperial can be labeled as the leader or ambassador of Korean whisky.
Imperial was originally produced by Jinro Ballentine Group, one of the biggest alcohol firms in Korea. Then in 2005, Pernod Ricard acquires Imperial from Jinro Ballentine and renames itself as Pernod Ricard Korea. This group is one of the most famous whisky corporation in the world, and…(drop)
임페리얼,IMPERIAL,마케팅,SWOT,STP,P전략,영문레포트,경영경제,레포트
다.
